Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series) Non fiction * A wealth of in-chapter

* A wealth of in-chapter features

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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series) Non fiction * A wealth of in-chapterMeasure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: * Using marketing