[That same box would cost] $20,000, $30,000 or even $50,000 (35,000) today
Their popularity has exploded in recent years thanks to: International collectors chasing high-end Japanese exclusives Alt-art promos that never release in English The aesthetic appeal of Japanese text (yep, it's a thing) Even non-Japanese speakers are diving in especially for sealed boxes, special anniversary sets, and ultra-rare promos
Of course, it's not just the holiday spirit that has this card wanted by Pokmon fans, but also its powerful abilities
While obviously I can't speak from the POV of a TCG novice, I'll note that my first opponent, who'd not played Magic before, picked it up pretty swiftly (and whalloped me in game two)