Include shipping in the lot price and offer "free shipping." Psychologically, buyers are much more likely to purchase a $35 lot with free shipping than a $20 lot with $15 shipping, even though the total is the same
PrintMTGs print-spec and white-edge articles both hammer this point: print at 100%, actual size, with scaling turned off
Strategy wise, if you're just using this card in your deck, I would use 1, maybe 2 of these, and I would try and get them into the active Pokemon spot as soon as possible, because Skitty can attack quickly, and if you get two energy cards on Skitty early, and get some luck when using Double Slap, you could definitely knock out a basic Pokemon card or two with this card
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