ISE Introduction to Mass Communication, 12e ISBN:9781265226565 and more than 60 procedural

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ISE Introduction to Mass Communication, 12e ISBN:9781265226565 and more than 60 proceduralPages: 464, Specialty: Management, Publisher: McGraw Hill, Publication Year: 2023, Cover: Paperback In today's media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the presents emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays