Hooked: How to Build Habit-Forming Products Music and learn why it is

and learn why it is so important that we protect our oceans

Rebecca Elliott's sweet text and full-color artwork on every page bring this story to life for young readers

Milo loves spending time with his best friend

Owl Babies is a comforting read for any toddler who has ever worried about mum leaving them alone

Hooked: How to Build Habit-Forming Products Music and learn why it is*Goodreads Choice Award Nominee for Best Business Books (2014)* Product Description Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer